01Who We Are
The organisation responsible for your personal information is:
- Organisation
- AGMarkets
- Legal name
- AGMarkets
- Registered address
- F2 East Court, Enterprise Road, Maidstone, Kent, England
- support.en@agmarkets.com
- Website
- www.agmarkets.shop
For the purposes of applicable data protection legislation, AGMarkets is the data controller of the personal information described in this Privacy Policy, unless otherwise stated.
02Information We Collect
Depending on how you interact with us, we may collect the following information:
- Full name
- Email address
- Telephone/mobile number
- Country or region
- Information you provide through our website or lead forms
- Information relating to your enquiry or request
- Communications between you and AGMarkets
- Information provided during telephone calls or other communications
- Marketing preferences and communication preferences
- Information about how you interact with our website, advertisements and communications
- IP address and certain technical information about your device or browser
- Website usage information collected through cookies and similar technologies
We only seek to collect information that is reasonably necessary for the purposes described in this Privacy Policy.
Information submitted through Facebook and Instagram
If you submit your information through an AGMarkets lead form displayed on Facebook or Instagram, your information may be provided to AGMarkets by Meta Platforms, Inc. and/or its relevant group companies.
We may receive information such as your name, telephone number, email address and other information that you choose to submit through the lead form.
Your use of Facebook or Instagram is also subject to Meta’s own privacy policies and terms.
03How We Use Your Information
We may use your personal information for the following purposes:
- To respond to enquiries and requests;
- To contact you regarding the information, products or services you have requested;
- To arrange or follow up on appointments or consultations;
- To provide information about our products and services;
- To communicate with you by telephone, email, SMS or other permitted communication channels;
- To manage and maintain our customer and prospect records;
- To understand and improve our marketing campaigns;
- To measure the effectiveness of our advertising;
- To maintain and improve our website;
- To prevent fraud, misuse and security incidents;
- To comply with legal and regulatory obligations;
- To establish, exercise or defend legal claims; and
- For other purposes that are compatible with the purposes for which the information was originally collected.
Where appropriate, we may also use information to determine which products, services or information may be relevant to you.
We will not use your personal information for purposes that are incompatible with this Privacy Policy without providing additional information where required by law.
04Marketing Communications
If you provide your contact information through our website, Facebook, Instagram or another lead-generation channel, we may contact you regarding your enquiry and, where legally permitted, provide information about AGMarkets’ products and services.
Depending on the type of communication and applicable law, we may require your consent before sending marketing communications.
Where consent is required, we will seek it through an appropriate opt-in mechanism.
You can withdraw your marketing consent or object to direct marketing at any time.
You can do this by:
- Using an unsubscribe mechanism included in an electronic marketing message;
- Asking us not to contact you for marketing purposes;
- Contacting us using the details provided in this Privacy Policy.
Withdrawing marketing consent will not affect the lawfulness of processing carried out before you withdrew your consent.
The ICO states that individuals have an absolute right to object to direct marketing, and electronic marketing may also be subject to PECR requirements.
05Telephone Communications
If you provide your telephone number, we may use it to contact you regarding your enquiry or the products or services you have expressed an interest in.
Where required by applicable law, we will obtain the appropriate consent before making marketing calls.
We may maintain internal records of individuals who have requested that we do not contact them for marketing purposes and will take reasonable steps to respect those requests.
Where applicable, we will also consider relevant telephone preference services and other applicable requirements.
06Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Consent
Where you have given us specific consent to process your personal information for a particular purpose.
For example, where consent is required for certain marketing communications.
Legitimate Interests
Where processing is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.
This may include managing enquiries, maintaining business records, improving our services, preventing fraud and managing our marketing activities where legitimate interests are an appropriate lawful basis.
Contract
Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
Legal Obligation
Where processing is necessary for us to comply with a legal or regulatory obligation.
Legal Claims
Where processing is necessary to establish, exercise or defend legal claims.
The lawful basis we rely upon will depend on the particular processing activity.
08Facebook, Instagram and Advertising Platforms
We may use advertising platforms, including Facebook and Instagram, to promote AGMarkets and generate enquiries.
If you interact with an AGMarkets advertisement or lead form, information you provide may be transmitted to AGMarkets through the relevant advertising platform.
We may also use advertising and analytics technologies to measure advertising performance and understand how visitors interact with our website.
These technologies may include cookies, pixels and similar technologies.
The use of these technologies is subject to applicable privacy and cookie requirements.
10International Transfers
Some of our service providers, technology providers or advertising partners may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.
This may include relying on:
- UK adequacy regulations;
- Appropriate contractual safeguards;
- The UK International Data Transfer Agreement;
- The UK Addendum to EU Standard Contractual Clauses; or
- Another legally recognised transfer mechanism.
11How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to satisfy legal, accounting, regulatory or reporting requirements.
The length of time we retain information may depend on:
- The nature of the information;
- Why we collected it;
- Whether you remain an active customer or prospect;
- Whether there is an ongoing relationship with you;